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Why Product Feedback is important

As an entrepreneur understanding and reaching your target market is one thing, another is listening to the ones you have already reached! Sometimes we have issues receiving high praise for what we do because we are always expecting tough criticism that a lot of times tears us down.  One of the keys to being a business owner, while opening yourself up for everything, is you have to learn how to take the good with the bad and filter out the things that are not helpful. However more importantly, how can you be sure that your efforts are bringing the desired results? If you do not try to find out what your clients actually think about your service, you will never be able to give them the best customer experience. Their opinions about the experience they have with your brand is helpful information that you can use to adjust your business to fit their needs more accurately.


There are plenty of ways you can leverage customer feedback and profit from it, below are a few ways;

      1. Customer feedback helps improve products and services

When you initially introduce a new product, brand or service to market you probably have an idea about customer needs. However, only after your customers use your product or service you can learn about all the advantages, flaws and their actual experience. On top of that, their needs and expectations evolve with time.

      2. Customer feedback helps you measure customer satisfaction

Customer satisfaction and loyalty is a crucial factor that determines a company’s financial performance. Naturally, the best way to find out if you meet their expectation is to get their opinions. Using rating-based questions you can easily estimate the level of satisfaction and consequently predict your company’s financial condition in the future.

      3. Collecting customer feedback shows you value their opinions

By asking your clients for feedback you communicate that their opinion is important to you. You involve them in shaping your business so they feel more attached to your company.

       4. Customer feedback is a reliable source for information to other consumers

In the times of social media, consumers do not trust commercials or expert advice so much. Opinions provided by other customers who have already used a product or service are more reliable source for information these days.

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  • Hello….
    I wanted to say congratulations on starting your company.. I work in the vending machine industry I’m writing to you because a lot of people to come out with chips don’t realize how big the vending machine industry is.. We buy in bulk , bulk .. 1oz bags. UTZ , and Frito Lay are they major benefactors of our industry. The industry has been the same for years and is always looking for new product… . . 👋🏾👋🏾

    Lathan Elder
  • The onion taste is to strong/sharp for my liking but my family really enjoys your chips. I like supporting your business!

    Ernest Antonio Daniels
  • The only problem you have is it is not locally available. Ordering chips is too much hassle.

  • These chips are very very tasty!!! Looking forward to trying new flavors as they become available!

    Kendrick Jones
  • A few months ago I purchased several bags of Symphony original and smoked seasoned potato chips, I am a potato chip connoisseur and was excited to receive my order. I had planned to share with my family and friends until I ate the first chip. Symphony chips have a unique flavor that is addictive ! They are light and fresh and the flavor is delicious. They are unlike any potato chips on the market and I’ve had my share. Needless to say, I did not share my chips with anyone but promised my self I will order extra next time for friends and family. Best potato chips on the market !


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